Modules

The below listed are all of the modules (or as known as "subjects") which a Marketing student would take throughout the course of three years. Each year has two semesters and all the modules would have to be cleared before graduation.


The modules for Marketing are very pratical and would allow the student to be ready for the working world in time to come.

Year One
BM0002	Accounting for Assets
BM0003	Principles of Accounting
BM0007	Microeconomics
BM0008	Macroeconomics
BM0011	Statistical Theory for Business
BM0012	Statistical Methods for Business
BM0016	Principles of Management
BM0019	Principles of Marketing
BM0022	Effective Writing Skills
BM0701	Effective Oral Communications
BM0702	Internet & Web Technologies
BM0703	Business Software Applications

Year Two
BM0052	Business Finance
BM0075	Essentials of Financial & Management Accounting
BM0078	Marketing Management
BM0084	Teaching Enterprise Project*
BM0085	Introduction to Business Process & Project Management
BM0086	Customer Service & Personal Presentation
BM0208	Essentials of Retail Studies
BM0741	ICT Applications for Business
BM0742	Business Law
BM0292-298	Complementary Electives (to be offered in Year 2)
BM9865	National Education
*These modules will be taught on a hands-on basis whilst students are attached to various business centres for a period of 24 weeks as part of the Teaching Enterprise Project.

Year Three
BM0055	Human Resource Management &  Practices
BM0140	Consumer Behaviour
BM0165	Industrial Placement Programme (Overseas & Local)
BM0169	Customer Relationship Management
BM0180	International Business
BM0185	Entrepreneurship
BM0623	Public Relations and Communications
BM0275	International Marketing
BM0285	Brand Management
BM0386	Services Marketing Management
BM0280	Integrated Marketing Communications
BM0283	Personal Selling and Negotiation Skills
BM0284	Marketing Research